Using Keywords for Better Amazon SEO: A Quick Guide
If you sell on Amazon, it's essential that you optimize your product listings for search. Keyword research is a crucial part of this process and can help you get the most out of your investment in SEO.
An agency good in amazon ppc management like Urtasker will help you in keyword optimization in a better way. In this article, we'll cover some quick tips for keyword selection on Amazon, including best practices and some common mistakes to avoid.
Amazon's search engine is different from Google's.
Amazon's search engine is different from Google's. Amazon's search engine is based on Amazon's internal data and algorithms, not Google's.
Amazon has a "buy box" that shows the product that Amazon wants you to buy (and they want you to purchase through their platform). This means they have an incentive to show products that are more likely to sell quickly. You can use that knowledge when writing your title or tags: if you're selling a particular kind of bike, say so! Or if there are variations in price between different sellers, put those numbers into your title so people know which one has the best deal.
Product listings are optimized for search and keywords.
When you create a new product listing on Amazon, the system will automatically start to optimize your product for search and keywords. This means that it will look at the keywords that other products in your category use and try to incorporate those into your listing.
For example, if you’re selling a bike helmet and someone searches for “bike helmet amazon” then your product will show up on the first page of results. If no one is searching for something specific about your product (like the size or color), then Amazon will optimize for keywords like “bike helmets” or “helmets for biking.
- Product titles are limited to 150 characters.
- Product bullets are limited to 80 characters.
- Product descriptions are unlimited in length, but each character counts towards an item's overall word count (see below).
Amazon gives more weight to keyword prevalence than to punctuation or capitalization.
An Amazon ranking algorithm determines the best results for a search query. It's different from Google's, which is based on relevancy and other factors. Amazon bases its ranking algorithms on clickthrough rate (CTR), keyword prevalence, and keyword robustness.
Keyword prevalence means that if you use a given keyword phrase in several places throughout your listing, it will receive more weight than a listing with the same keyword phrase in one place or no occurrences at all. In addition to ensuring that your product has the most descriptive title possible, including variations of your primary keyword phrase can help increase your chances of showing up in search results when someone searches for those words or phrases online—and thus drive more traffic to your product pages!
Think about volume and robustness when selecting keywords.
You can use keyword volume and robustness to determine which keywords you should use and which ones you shouldn't.
First, it's important to understand what each of these metrics means.
Keyword volume is the search traffic that a given keyword receives on Amazon each month. For example, if you're selling "dog beds," using the term "dog beds" as an input will return a list of all products that Amazon tracks that contain this term in their product title or description field (or both). This will give you some indication of how many people are searching for that particular item on Amazon.
The second metric, keyword robustness, measures how frequently customers actually click on links related to your product when they search for specific terms related to your product category. For instance, if someone searches for "dog beds" on Amazon's website but only clicks on two out of every ten times he sees links to dog beds appear at the top of his screen (and also scrolls down), then there is low keyword robustness between those two words: Dog Beds."
The third metric, keyword competitiveness, measures how competitive a particular keyword is against other sellers on Amazon. The higher the number here, the more competitive that specific term is. You can use this information to help you decide whether or not to enter a new market based on how many competitors there are and how well they're doing.
Finally also take into account amazon ppc keyword research!
Use keyword research tools to find the most relevant words.
A great way to start your keyword research is by using a keyword research tool, such as Google Keyword Planner or Ubersuggest. These tools can help you find related terms that are popular on Amazon and may be good fits for your Amazon product listing.
The best keyword research tools will show you:
- How many people are searching for a particular keyword, and how often. The more common the search term, the less likely it is to make it worth your while—but if you're targeting a niche product or service, there may be plenty of opportunity for your product to stand out.
- If there are any misspellings or other variations of this keyword that would be relevant to your business. This is especially important if you're trying to rank for certain brands or products!
In addition, here are some tips on how to use these tools effectively:
- Make a list of all the relevant keywords you want to rank for.
- Make sure each keyword is as specific as possible, using both long-tail and short-tail keywords (and including misspellings where applicable).
- Go through your list and sort the keywords by their search volume (and click-through rate, if you have access to that data). Focus on the most relevant keywords first.
- Find the right long-tail keywords, and write content that uses those phrases naturally.
- Optimize your content for the right keywords. This means using them naturally in your writing and making sure they appear in the title, URL and meta description.
The good news is that Amazon's search engine is robust and complex enough to take into account many factors beyond keywords. For example, it considers how similar your listing is to others in its results, as well as how much demand there is for products like yours (based on customer ratings). So while you should definitely think about how you can optimize your page with key phrases, don't put too much pressure on yourself!